ZOZOTOWN Shopping Guide: How to buy from ZOZOTOWN

What is Zozotown? ZOZOTOWN is Japan’s leading online fashion retailer and the official retailer for over 6000 popular brands. Whether you are after international luxury brands, Harajuku fashion labels or Japanese streetwear, on ZOZOTOWN you are sure to find something to suit your style. ZOZOTOWN is also the home of Japanese brands such as BAPE, Beams, Comme des Garcons and many more. ZOZOTOWN is the company behind the rather kooky-looking Zozosuit, a full body suit designed to capture your measurements in 3D. Alongside the Zozosuit is the ZOZO branded line, which consists of fashion > Read More


Japanese planners and stationery for organizing your life in 2019

January is the time for New Year’s resolutions and bettering yourself and what better place to start than with your journal - where all the organizational magic happens. As Japan is the undisputed king of all things stationery, we suggest that you take some inspiration from the Land of the Rising Sun when it comes to getting a planner. Read on to see Japan’s offerings for planners and other innovative organizational stationery! Hobonichi Techo The Hobonichi Techo is one of the most well-known planners to come from Japan, produced and manufactured by the company Hobo Nikkan Itoi > Read More


Fukubukuro 2019 – Japan’s Lucky Bags

What is fukubukuro? Every year hundreds of brave shoppers flock to Japan’s shopping districts in order to participate in “hatsu uri” (初売り), or the first sales of the new year. You can expect great bargains during this time, but Japan also adds their own twist to new year’s shopping with fukubukuro! Fukubukuro (福袋), or “lucky bags” in English, are Japan’s answer to the humble grab bag. Stores bundle a variety of goodies into sealed bags and sell them at a heavily discounted flat-rate price. Traditionally what is inside the fukubukuro is left a mystery until opening, but recently many stores > Read More


Yahoo! Auctions Shopping Guide: How to buy from Yahoo Auctions Japan

What is Yahoo! Auctions Japan? Yahoo! Auctions (often abbreviated to Yafuoku or Y!A) is Japan’s most popular auction site, with millions of items being bought and sold every day. With both companies and individuals selling their wares, the variety available on Yahoo! Auctions is unbeatable. If you are looking for rare Japanese second-hand items or want a second chance on a release you missed, Yahoo! Auctions is the place for you! From popular streetwear like BAPE and Supreme to otaku goodies, Yahoo! Auctions has tons of great items for great prices. Unfortunately, these auctions are > Read More


Japan-exclusive Harry Potter and Fantastic Beasts Merchandise

With the expansion of the Harry Potter universe into the Fantastic Beasts movie franchise, the magic of the wizarding world is not over quite yet. Japan is some of J.K Rowling’s biggest fans with millions of books and movie tickets being sold across the country. Osaka’s Universal Studios Japan is even home to the only Wizarding World of Harry Potter theme park outside of the United States! This Harry Potter obsession means that Japan has more treasure than Gringotts Bank when it comes to Wizarding World merchandise. Take a look at some of our favorite HP goodies below. 🧙 Harry Potter > Read More


Holiday Item Roundup 2018: The must-have Japanese Christmas merch of the festive season!

How are you spending the holidays this year? If it’s anything like us then you’ll have a wishlist full of otaku goodies this year too. If you need some help writing up your Christmas list to send off to the North Pole, we have you covered. Read on to see our “nice list” for this season’s festive releases. Enjoy! Pokemon Christmas Collection 2018 Whether you are looking for the perfect present for a Pokemaniac or want to put a nerdy twist on your holiday celebrations look no further than this year’s Pokemon Christmas collection! Pikachu and Eevee join Mew and the Kanto Starters in > Read More


Surugaya Shopping Guide: How to buy from Surugaya

What is Surugaya? Surugaya is a top Japanese retailer offering a wealth of games, books, DVDs, CDs, trading cards, figures, collectibles, and much more. They stock both new and pre-owned products sourced from across Japan, meaning it is one of the best places to shop for both new releases and rare items on your otaku wishlist. Navigating and purchasing on Surugaya can be a little difficult if you don’t understand Japanese, so we’ve decided to create this guide for the would-be Surugaya shopper. We will show you how to search for items and even how to order on Surugaya without needing a > Read More


BT21 – BTS’ Adorable Collaboration with LINE Friends

Have you heard of BTS? That’s a silly question to ask, of course you have. BTS (also known as the Bangtan Boys or Beyond the Scene) is hard to miss no matter where you are in the world. In between giving keynote speeches at the UN and sitting on Ellen Degeneres’s couch, you wouldn’t think the seven members of BTS would have enough time to also create the eight BT21 characters! BT21 is a series of super adorable characters in partnership with Line Friends, a character-oriented subsidiary of the messenger app Line. The characters were officially introduced in 2018 with each character based > Read More


Rakuma (Fril) Shopping Guide: How to buy from Rakuma

What is Rakuma? Established in 2012, Rakuma (then known as “Fril”, which is still used in the URL) was Japan’s first mobile marketplace app, focusing on fashion and beauty. Mercari may be the biggest name in the Japanese smartphone marketplace world, but Rakuma is vying for that crown. With over 10 million app downloads and counting, Rakuma is here to stay. Whether you’re interested in Japanese streetwear, kawaii Harajuku fashion or luxury brands, you can find tons of great deals within the thousands of listings on the site. If you want to start shopping on Rakuma but find it difficult to > Read More


Let’s Go Pikachu and Eevee: the cutest duo in Pokemon!

The latest video game installment of the Pokemon franchise is just around the corner with the release of Pokemon Let’s Go Pikachu! and Pokemon Let’s Go Eevee! on the Nintendo Switch on November 16. Returning to the Kanto region first seen in Pokemon Red and Blue, the game promises to be a joy for those new to the Pokemon world and hardcore Poke-fans alike. The Pokemon Center has been releasing many product lines featuring Pikachu and Eevee in the run-up to the release, and they don’t disappoint with their cuteness! To celebrate the game’s release, we have collected some of our favorite > Read More