All information is accurate as of time of publication. What is Rakuma? This guide was updated in July 2020. Established in 2012, Rakuma (then known as “Fril”, which is still used in the URL) was Japan’s first mobile marketplace app, focusing on fashion and beauty. Mercari may be the biggest name in the Japanese smartphone marketplace … Continue reading Rakuma (Fril) Shopping Guide: How to buy from Rakuma