Tsum Tsum Disney Japan: Plushies and Beyond

Tsum Tsum Disney Japan: Plushies and Beyond

Tsum Tsum Disney Japan has taken the country by storm. Originally just a game for the LINE social network where players stack cute versions of Disney characters, the brand soon grew. Disney Store Japan began selling Tsum Tsum plushies and short animations of the characters began airing on Japanese TV. The phone game is also available to play in Japanese game arcades on full size machines! Tsum Tsum has become a sensation in Japan, with Japanese Tsum Tsum merchandise eclipsing the American versions.

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