BAPE store shopping guide: How to buy from BAPE store online and BAPE ZOZOTOWN

What is BAPE? A Bathing Ape, also known as BAPE, is one of Japan’s most iconic and established luxury streetwear brands. BAPE has its beginnings in 1993, where founder Nigo set up his first store in the trendy Ura-Harajuku neighborhood of Shibuya, with fellow Japanese streetwear heavyweight Jun Takahashi of Undercover. Since then, BAPE has been a whirlwind success, boasting many celebrity fans including Pharrell Williams who co-owns Nigo’s other fashion line, Billionaire Boys Club. This popularity has to lead to BAPE opening stores in fashion capitals like London, Los Angeles, and New > Read More


ZOZOTOWN Shopping Guide: How to buy from ZOZOTOWN

What is Zozotown? ZOZOTOWN is Japan’s leading online fashion retailer and the official retailer for over 6000 popular brands. Whether you are after international luxury brands, Harajuku fashion labels or Japanese streetwear, on ZOZOTOWN you are sure to find something to suit your style. ZOZOTOWN is also the home of Japanese brands such as BAPE, Beams, Comme des Garcons and many more. ZOZOTOWN is the company behind the rather kooky-looking Zozosuit, a full body suit designed to capture your measurements in 3D. Alongside the Zozosuit is the ZOZO branded line, which consists of fashion > Read More


Fukubukuro 2019 – Japan’s Lucky Bags

What is fukubukuro? Every year hundreds of brave shoppers flock to Japan’s shopping districts in order to participate in “hatsu uri” (初売り), or the first sales of the new year. You can expect great bargains during this time, but Japan also adds their own twist to new year’s shopping with fukubukuro! Fukubukuro (福袋), or “lucky bags” in English, are Japan’s answer to the humble grab bag. Stores bundle a variety of goodies into sealed bags and sell them at a heavily discounted flat-rate price. Traditionally what is inside the fukubukuro is left a mystery until opening, but recently many stores > Read More


Yahoo! Auctions Shopping Guide: How to buy from Yahoo Auctions Japan

What is Yahoo! Auctions Japan? Yahoo! Auctions (often abbreviated to Yafuoku or Y!A) is Japan’s most popular auction site, with millions of items being bought and sold every day. With both companies and individuals selling their wares, the variety available on Yahoo! Auctions is unbeatable. If you are looking for rare Japanese second-hand items or want a second chance on a release you missed, Yahoo! Auctions is the place for you! From popular streetwear like BAPE and Supreme to otaku goodies, Yahoo! Auctions has tons of great items for great prices. Unfortunately, these auctions are > Read More


Rakuma (Fril) Shopping Guide: How to buy from Rakuma

What is Rakuma? Established in 2012, Rakuma (then known as “Fril”, which is still used in the URL) was Japan’s first mobile marketplace app, focusing on fashion and beauty. Mercari may be the biggest name in the Japanese smartphone marketplace world, but Rakuma is vying for that crown. With over 10 million app downloads and counting, Rakuma is here to stay. Whether you’re interested in Japanese streetwear, kawaii Harajuku fashion or luxury brands, you can find tons of great deals within the thousands of listings on the site. If you want to start shopping on Rakuma but find it difficult to > Read More


Good Design Award: Best Casio, Seiko, & Citizen Watches 2015–2016

Every year, Japan’s Good Design Award organization releases a list of products across a range of fields that are deemed worthy of the coveted "Good Design Best 100." Culled from thousands of applications submitted by Japanese and international firms, the lists for 2015 and 2016 included 12 award-winning timepieces by watchmakers Casio, Seiko, and Citizen that met one or more of the organization’s selection ideals: integrity, innovation, esthetics, and ethics. Since not all timepieces are created equal, we’ve put together this list of Good Design Award watches to highlight why each one would be > Read More


G-Shock Watches for Kids: 10 Timepieces for Little Wrists

G-Shock watches are perfect for rough-and-tumble play and activity-filled days. They’re scratch resistant, water resistant, and shock resistant—in other words: childproof. Combine this rugged functionality with a wide range of fun and colorful designs that match your kid’s budding fashion sense and you can see why there’s no better brand to consider than Casio’s G-Shock. Since not all models are suitable for smaller wrists, we’ve put together this list of 10 G-Shock watches for kids that will keep your child coming home for dinner on time for years to come. Kids G-Shock S Series > Read More


10 Limited Edition G-Shocks from Japan

In only three decades, Casio’s G-Shock watches have become the standard all durable watches are measured against. Considered by many to be the “ultimate tough watch,” G-Shocks are known to be able to handle some of the world’s most extreme conditions. This durability paired with an ever-growing lineup of limited-edition designs have turned many models into highly sought-after collector’s items. So, what are the top 10 most popular limited-edition G-Shock from Japan? Keep reading to find out! And if any of them catches your eye, you might just be able to find them offered by sellers in Japan. > Read More


11 Rare Anime G-Shock Collaborations from Japan

For over three decades, Casio’s G-Shock watch line has maintained its place as one of the world’s leading brands of durable watches. Considered by many to be the “ultimate tough watch,” the G-Shock is designed to weather all your adventures: it’s water resistant, shock resistant, and self-adjusting, with several models running completely on solar power. But beyond functionality, G-Shock refuses to take a backseat to fashion by combining its cutting-edge technology with the latest cultural trends and collaborations—including many of the anime classics otaku know and love. Keep reading to see > Read More


Ita Bag Obsession: Carry Your “Painful” Otaku Devotion with You!

Admit it: you’re an otaku and you want to show it! You take your fandoms seriously—and why shouldn’t you? They’re a huge part of who you are. But what’s the best way to flaunt your favorite fictional friends? You can’t exactly take your room full of wall scrolls, figurines, and merch everywhere you go. How can you let the world know, without a doubt—anytime, anywhere—that you are the ultimate fangirl or fanboy? The answer: Make an ita bag! > Read More