7 Tips for the Fukubukuro Hunting Season
Fukubukuro Season in Japan is basically the equivalent of Black Friday in the United States. Starting from the day after New Years and usually lasting until January 5, stores try to get rid of products left over from the previous year, by packaging them into bags called fukubukuro and selling them at ridiculously discounted prices. Usually, the fukubukuro is sealed to prevent you from looking inside, basically making it a mystery shopping event; however, in an effort to draw more customers recently some stores have departed from the surprise aspect and now post fliers showing what’s inside. That way, the customers don’t feel like they got a raw deal. Interestingly, it seems to be working for the stores as fukubukuro are as popular as ever.