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Read more about the article Shibuya 109 Shop Showcase: Top 10 Popular Fashion Brands

Shibuya 109 Shop Showcase: Top 10 Popular Fashion Brands

  • Post category:Fashion

Shibuya 109 (called “Ichi Maru Kyu in Japanese) is one of the most iconic fashion destinations for young women in Japan. The high-rise building and large 109 sign have become a familiar part of the Tokyo landscape along with the famous Shibuya Crossing and Hachiko statue.

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All about Kimono and Yukata: The Differences, How To Wear & Buy

All about Kimono and Yukata: The Differences, How To Wear & Buy

Kimono and yukata are traditional Japanese garments that have charmed people around the world with their beauty, style, and traditional aesthetic. They are full-length T-shaped robes that have long sleeves and are secured in place with a decorative belt. There are many specific rules for when and how to wear kimono and yukata, known as kitsuke. The rules for kimono are much stricter as they are considered formalwear, while rules for wearing yukata are more relaxed. (more…)

7 Tips for the Fukubukuro Hunting Season

Fukubukuro

Fukubukuro Season in Japan is basically the equivalent of Black Friday in the United States. Starting from the day after New Years and usually lasting until January 5, stores try to get rid of products left over from the previous year, by packaging them into bags called fukubukuro and selling them at ridiculously discounted prices. Usually, the fukubukuro is sealed to prevent you from looking inside, basically making it a mystery shopping event; however, in an effort to draw more customers recently some stores have departed from the surprise aspect and now post fliers showing what’s inside. That way, the customers don’t feel like they got a raw deal. Interestingly, it seems to be working for the stores as fukubukuro are as popular as ever.

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