What is Lolita Fashion? A Guide for Beginners

Lolita Fashion is a popular subculture as well as a type of street fashion in Japan. For the past 10 years, it has gradually gained popularity across the globe. This look is based around a youthful doll-like appearance. There is a high emphasis on being ‘cute’ while maintaining an elegant aura. The look takes inspiration from Victorian and Rococo styles but as incorporated into today’s street fashion. Some girls like to go a step farther than mere fashion, participating in a whole range of Lolita Activities such as “high tea” with other Lolita friends. They look like princesses in the modern world!

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Popular Japanese Fashion Magazines for Men & Women

Japan, which is nothing if not innovative when it comes to fashion, has a huge number of different fashion magazines that cater to a wide range of discerning fashionistas. There are many different subcultures each with their own unique style, all of which also have magazines that are specifically tailored to them. A lot of magazines are printed on quality paper, and some will even include a special item inside just for their readers along with each issue. Here is a list of some magazines to get you started on your own Japanese fashion journey.

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Shibuya 109 Shop Showcase: Top 10 Popular Fashion Brands

Shibuya 109 (called “Ichi Maru Kyu in Japanese) is one of the most iconic fashion destinations for young women in Japan. The high-rise building and large 109 sign have become a familiar part of the Tokyo landscape along with the famous Shibuya Crossing and Hachiko statue.

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7 Tips for the Fukubukuro Hunting Season

Fukubukuro

Fukubukuro Season in Japan is basically the equivalent of Black Friday in the United States. Starting from the day after New Years and usually lasting until January 5, stores try to get rid of products left over from the previous year, by packaging them into bags called fukubukuro and selling them at ridiculously discounted prices. Usually, the fukubukuro is sealed to prevent you from looking inside, basically making it a mystery shopping event; however, in an effort to draw more customers recently some stores have departed from the surprise aspect and now post fliers showing what’s inside. That way, the customers don’t feel like they got a raw deal. Interestingly, it seems to be working for the stores as fukubukuro are as popular as ever.

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