Contrasts and Similarities between Western and Japanese Fashion Movements

When you really think about it, Japan and Western fashion has a lot of similarities. In fact it would be true to say that the two cultures feed off of each other when it comes to inspiration and style, particularly in high fashion and streetwear. Both see what the other is doing and are mutually influenced, shaping the fashion landscape for today’s modern time. > Read More


A Beginners Guide to Japanese Fashion Subcultures for Guys

Hi, Masa! Is it true that everyone in Japan wears Samurai-style kimono? What? No! No one is wearing Samurai-style kimono these days. Really!? I thought Japanese people still wear kimono... Well, there are a few occasions where we still wear traditional kimono and yukata, for example when going to a hanabi festival or on the Coming of Age day. But nowadays you will find in Japan a huge variety of fashion styles, for example Onii-kei, Salon-kei, Kireime-kei, Street-kei etc. By the way, "kei" is Japanese and means "style". Read below to find out more > Read More


BAPE (A Bathing Ape): One of the Most Popular Japanese Street Fashion Brands

When it comes to urban hip hop and street style fashion, A Bathing Ape or BAPE is one of the world’s renowned brand people are digging into. A Bathing Ape was founded by Tomoaki Nagao, also known as Nigo, in 1993. Nigo, born in Gunma Prefecture, Japan, a former magazine editor prior to conceptualizing the BAPE urban clothing line, is currently a music producer, DJ and main rapper of Japanese hip hop group called Teriyaki Boyz. > Read More


Neon Genesis Evangelion G-Shock Limited Editions

Neon Genesis Evangelion is such a popular series that introductions are unnecessary, but for the purposes of this blog, I’ll make one anyway! It started as an anime series in 1995, and gained a lot of status as a very realistic portrayal of how traumatic it is for teenagers to actually have to shoulder the burden of fighting for humanity inside a giant mecha in an apocalyptic world. > Read More


G-shock Celebrating 30 Years of Timepiece Innovation

G-shock is celebrating 30 years of timepiece innovation. In celebratory fashion they are releasing a series of fashionable, limited, and highly desired models. Collectors and aficionados from all over the world are keeping their ears to the ground in hopes of getting in on the action, as some of these beautiful art works are collaborations with powerhouse names and will only be released in limited quantities for Japanese audiences. Not familiar with limited releases? Here are a few to get your feet wet. Evangelion x G-shock Anime is no stranger to Japanese markets and there’s no surprise > Read More