Suicoke Sandals – Brand Guide & How to Buy!

If you’re into streetwear then you’ve definitely heard of Suicoke, the cult Japanese sandal brand that is on everyone’s lips as well as feet. Having collaborated with numerous brands from Dr. Martens to BAPE to Golf Wang, Suicoke has always…

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The Guide to Larme Kei Fashion

What Is Larme Kei? First introduced in the 2012 debut of the Japanese fashion magazine LARME, larme kei combines sweet, soft innocence with maturity and intelligence. The magazine caters to young, sophisticated women who read, enjoy art and history, and…

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Back to the 90s: X-Girl Brand Guide

Some brands get launched and die within a short period but then there are others, such as X-girl, that seem to go from strength to strength as time goes on. Unless you have been living under the rock, you would…

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Japan Exclusive Adidas Brand Guide

Adidas is known for producing magical, useful items with the trendiest cutting-edge designs. The brand was founded in German by Adolf Dassler in 1920. His elder brother, Rudolf later joined him in 1924 to produce the first Adidas spiked shoes.…

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Hysteric Glamour Brand Guide

Hysteric Glamour is a high-end designer label that supplies the world with vintage-inspired fashion products. The Japanese based brand was founded in 1984 by artist Nobuhiko Kitamura. It was among the first fashion labels to introduce a rare gem in…

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