G-Shock x Gundam: The Best G-Shock Watch 2014

G-Shock is undeniably one of the biggest names today when it comes to highly fashionable watches. What makes it a popular choice is the fact that apart from its uniquely stylish aesthetics, it is also very durable and a timepiece that any gender and any age can use. The brand’s owner, Casio, keeps the G-Shock name interesting by continually coming up with editions that mirror the interests and cultures of today's generation in a way that blends seamlessly with the watch’s cutting edge advancements in technology. The G-Shock x Gundam GD-100 Model happens to be one of the company's great > Read More


Japan’s Anime Nails: A Look at the Ultimate Naruto Nails and More!

Japan’s youth culture has never shied away from strange and fascinating fads, including the use of nail art as an extension of their often extreme fashion statements. Recently, a new style of nail art has become the form of expression for the country’s otaku who can afford it—anime nails! > Read More


One Piece x G-Shock: The Perfect Collaboration

G-Shock watches, which offer high resistance to vibration and gravitational shock, are geared toward people with intense, highly active lifestyles, like sports, hiking, and military use. Since the G-Shock began in 1983, it has been an in-demand watch. Less than 10 years after its first model was launched, Casio has sold over 19 million units worldwide. Last year G-Shock celebrated its 30th anniversary, and one of the reasons for its longevity is that the brand regularly issues limited edition timepieces and collector’s watches. > Read More


A Beginners Guide to Japanese Fashion Subcultures for Girls Part 2

Note: Japanese subcultures can be considered vintage, since many of them are inspired by the past. They have distinguishing features from the 1960's all the way up to the 1990's. The American Art Culture plays a big part in Japanese subculture fashion till this day. Yamanba-kei. Considered the rarest amongst Japanese fashion subcultures. This look requires the wearer to apply heavy dark brown makeup to the face, which has also already been tanned along with the entire body. The wearer must then apply white makeup around the eyes and long lashes; some Yamanba actually paint theirs on. The > Read More


A Beginners Guide to Japanese Fashion Subcultures for Girls Part 1

The fashion industry is fast pace and ultra-creative. Every fashionista knows their fashion capitols: New York, Paris, Milan, Miami, and of course Japan! The fashion in Japan is out of this world. They have everything. Japanese fashion subcultures have been revered and copied ever since the 1980’s. This listing should give you an over view of the latest and most up to date of all the Japanese fashion trends. DECORA-kei This trend was spawned by the magazine FRUiTS and made popular by their first cover girl Aki Kobayashi. Dressing Decora style means wearing lots of plastic barrettes, > Read More


An Introduction to Popular Japanese Online Fashion Stores

Online shopping malls used to be considered as a novelty until recently it became a staple part of anyone’s shopping experience. The key benefits of online shopping include better prices, convenience, a discreet and safer shopping experience, and offers a wider variety of products. This is why various consumer analysts were not surprised that the Japanese consumers suddenly behaved like their western counterparts in Europe and America. Online shopping paved its way to the Japanese consumers who are known and celebrated for their willingness to pay any amount in exchange of quality products > Read More


Contrasts and Similarities between Western and Japanese Fashion Movements

When you really think about it, Japan and Western fashion has a lot of similarities. In fact it would be true to say that the two cultures feed off of each other when it comes to inspiration and style, particularly in high fashion and streetwear. Both see what the other is doing and are mutually influenced, shaping the fashion landscape for today’s modern time. > Read More


A Beginners Guide to Japanese Fashion Subcultures for Guys

Hi, Masa! Is it true that everyone in Japan wears Samurai-style kimono? What? No! No one is wearing Samurai-style kimono these days. Really!? I thought Japanese people still wear kimono... Well, there are a few occasions where we still wear traditional kimono and yukata, for example when going to a hanabi festival or on the Coming of Age day. But nowadays you will find in Japan a huge variety of fashion styles, for example Onii-kei, Salon-kei, Kireime-kei, Street-kei etc. By the way, "kei" is Japanese and means "style". Read below to find out more > Read More


BAPE (A Bathing Ape): One of the Most Popular Japanese Street Fashion Brands

When it comes to urban hip hop and street style fashion, A Bathing Ape or BAPE is one of the world’s renowned brand people are digging into. A Bathing Ape was founded by Tomoaki Nagao, also known as Nigo, in 1993. Nigo, born in Gunma Prefecture, Japan, a former magazine editor prior to conceptualizing the BAPE urban clothing line, is currently a music producer, DJ and main rapper of Japanese hip hop group called Teriyaki Boyz. > Read More


Neon Genesis Evangelion G-Shock Limited Editions

Neon Genesis Evangelion is such a popular series that introductions are unnecessary, but for the purposes of this blog, I’ll make one anyway! It started as an anime series in 1995, and gained a lot of status as a very realistic portrayal of how traumatic it is for teenagers to actually have to shoulder the burden of fighting for humanity inside a giant mecha in an apocalyptic world. > Read More