Suicoke Sandals – Brand Guide & How to Buy!
If you’re into streetwear then you’ve definitely heard of Suicoke, the cult Japanese sandal brand that is on everyone’s lips as well as feet.…
The Guide to Larme Kei Fashion
What Is Larme Kei? First introduced in the 2012 debut of the Japanese fashion magazine LARME, larme kei combines sweet, soft innocence with maturity…
Back to the 90s: X-Girl Brand Guide
Some brands get launched and die within a short period but then there are others, such as X-girl, that seem to go from strength…
Japan Exclusive Adidas Brand Guide
Adidas is known for producing magical, useful items with the trendiest cutting-edge designs. The brand was founded in German by Adolf Dassler in 1920.…
Hysteric Glamour Brand Guide
Hysteric Glamour is a high-end designer label that supplies the world with vintage-inspired fashion products. The Japanese based brand was founded in 1984 by…
The Ultimate Undercover Brand Guide
DEVIANT, RAW, and ADVENTUROUS- these choice words best capture the inspiration behind Jun Takahashi's undercover brand. The label, which is revered as a cult…
Kapital – The Ultimate Guide to a new Japanese Streetwear Classic
Kapital is a Japanese clothing label based in Okayama (a hotbed of denim products). The family-owned based made a debut in 1984 and was…
Seven Iconic Japanese Streetwear Brands That Define The Industry
If you're into streetwear, then you're probably familiar with the scene in Japan at least a little. From Nigo's iconic BAPE to the historic…