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10 Best Japanese Makeup Brands You May Not Know About

Japan consistently places in the top five of global makeup markets, and a simple stroll through one of Tokyo’s famed department stores instantly reveals the elite status Japan’s beauty products hold for women from every walk of life. Japanese makeup follows a philosophy of nurturing self-care that highlights natural longevity and promotes a youthful glow through moisturizing layers and clarifying ingredients. To help you find the perfect palette for your look and more of your future faves, here are our top 10 recommendations for Japanese makeup brands to revitalize your cosmetics collection.


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