Rakuma (Fril) Shopping Guide: How to buy from Rakuma

All information is accurate as of time of publication. What is Rakuma? This guide was updated in July 2020. Established in 2012, Rakuma (then known as “Fril”, which is still used in the URL) was Japan’s first mobile marketplace app, focusing…

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ZOZOTOWN Shopping Guide: How to buy from ZOZOTOWN

All information is accurate as of time of publication. What is Zozotown? ZOZOTOWN is Japan’s leading online fashion retailer and the official retailer for over 6000 popular brands. Whether you are after international luxury brands, Harajuku fashion labels or Japanese streetwear,…

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How to buy from SuperGroupies – the one-stop-shop for otaku fashion!

All information is accurate as of time of publication. What is SuperGroupies? SuperGroupies is a fashion brand that transforms the fantastical costumes of anime into easy-to-wear casual clothing. Rather than using actual illustrations of characters on their apparel, SuperGroupies’ designs take…

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