What is BEAMS Japan? Tokyo street style is undefinable. It includes everything from Lolita to Yume Kawaii and Urahara. But maybe that’s exactly what defines it—subcultures that are diverse and plentiful. So, how exactly does a retail chain, which is…
DEVIANT, RAW, and ADVENTUROUS- these choice words best capture the inspiration behind Jun Takahashi's undercover brand. The label, which is revered as a cult name in streetwear, is one of the best Japanese divinely fashionable brands to keep on your…
All information is accurate as of time of publication. What is Rakuma? This guide was updated in July 2020. Established in 2012, Rakuma (then known as “Fril”, which is still used in the URL) was Japan’s first mobile marketplace app, focusing…
All information is accurate as of time of publication. What is Zozotown? ZOZOTOWN is Japan’s leading online fashion retailer and the official retailer for over 6000 popular brands. Whether you are after international luxury brands, Harajuku fashion labels or Japanese streetwear,…
All information is accurate as of time of publication. What is Komehyo? Komehyo is one of Japan’s best-known and most trusted retailers of secondhand luxury goods. The retailer was founded 40 years ago in Nagoya and now has over 50 shops…
All information is accurate as of time of publication. What is SuperGroupies? SuperGroupies is a fashion brand that transforms the fantastical costumes of anime into easy-to-wear casual clothing. Rather than using actual illustrations of characters on their apparel, SuperGroupies’ designs take…