How to buy from BEAMS Japan

What is BEAMS Japan? Tokyo street style is undefinable. It includes everything from Lolita to Yume Kawaii and Urahara. But maybe that’s exactly what defines it—subcultures that are diverse and plentiful. So, how exactly does a retail chain, which is…

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The Ultimate Undercover Brand Guide

DEVIANT, RAW, and ADVENTUROUS- these choice words best capture the inspiration behind Jun Takahashi's undercover brand. The label, which is revered as a cult name in streetwear, is one of the best Japanese divinely fashionable brands to keep on your…

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Rakuma (Fril) Shopping Guide: How to buy from Rakuma

All information is accurate as of time of publication. What is Rakuma? This guide was updated in July 2020. Established in 2012, Rakuma (then known as “Fril”, which is still used in the URL) was Japan’s first mobile marketplace app, focusing…

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How to buy from SuperGroupies – the one-stop-shop for otaku fashion!

All information is accurate as of time of publication. What is SuperGroupies? SuperGroupies is a fashion brand that transforms the fantastical costumes of anime into easy-to-wear casual clothing. Rather than using actual illustrations of characters on their apparel, SuperGroupies’ designs take…

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